The regular who stopped coming three weeks ago.
Nobody books, nobody waits at a door, nobody catches a waiter’s eye for the bill. They order at the counter, pay by UPI and go. You recognise every one of them, and there is nothing in the day that tells you which one has gone.
At the till
A phone number is the whole mechanism. It is the receipt address and the rewards handle at the same time.
- 01Points are earned on each bill at the rate you set
- 02They can never pay more than half a bill’s item subtotal, and a rupee ceiling sits under that
- 03A walk-in who gives a number has the bill filed against a placeholder for it
- 04The printed receipt carries the points, and the line to register to claim
- 05A later registration on that phone inherits everything already banked
- 06Points mint only on a fulfilled order that was paid; a partial refund claws back the same share
For the ones who stop
The band is measured against that guest’s own rhythm, not against a window somebody picked for everyone.
- 01Past one and a half times a guest’s own average gap reads medium; past three times reads high
- 02Over a rolling year of paid orders — under two visits there is no interval, and it says so rather than guessing
- 03The customer tab reports how many guests sit in each band, not which ones
- 04Names come from the campaign audience: not bought in 7, 15, 30 or 60 days
- 05Narrowed by order count, spend, points balance, and not messaged in the last fifteen days
- 06That audience reaches subscribers linked to a registered customer — which is what the line on the receipt is for
What you offer them is a points balance, not a punch card. There is no visit counter anywhere in the product, so nothing here counts to ten and gives away the eleventh coffee. A milestone hands over a named item — a flat white, a slice of banana bread — when the balance reaches the number you set, with a cap per guest, a date window, and a fifteen-minute hold on the claim while it is spent on an order. A redemption option makes points worth a multiplier more on named items over a date window, and points are spent on the highest multiplier first: that is the way to move the bakes at half six instead of binning them at close.
Points, milestones, deals and campaigns are Rewards & Deals; the churn band and the segments it sits beside are in Business Intelligence.